Privacy Policy

Effective Date: 17/01/2025

At Dad & Baby Limited ("we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use the Dad&Baby app and website (www.dadandbaby.co.uk).

1. Data We Collect

We may collect the following personal information from you:

  • Name

  • Email Address

  • Date of Birth

  • Due Date

  • Location Data

  • Device Information (Type of Device)

We also collect information through cookies for analytics, advertising, functional purposes, and account sign-in integration with Google, Facebook, and Apple.

2. How We Use Your Data

We use your personal data for the following purposes:

  • To personalize advice and recommendations.

  • To send reminders and updates.

  • To provide tailored content based on your due date and preferences.

  • For marketing and promotional purposes.

  • To process payments and manage subscriptions via Stripe.

  • To improve our services and user experience.

3. Data Storage and Security

Your data is securely stored using Bubble's AWS-based datacenters. These datacenters are audited to SOC2 Type II standards, with encryption methodologies in place for data at rest and during transit.

4. Data Retention

We retain your data in accordance with GDPR guidelines and industry standards. Data will be securely deleted once it is no longer required for the purposes outlined in this policy or upon your request for deletion.

5. Your Rights

Under GDPR, you have the following rights regarding your data:

  • Access: You can request access to the personal data we hold about you.

  • Correction: You can ask us to correct or update inaccurate or incomplete data.

  • Deletion: You can request the deletion of your data at any time.

To exercise these rights, contact us at support@dadandbaby.co.uk.

6. Third-Party Services

  • Stripe: We use Stripe for payment processing, which may access your personal data during transactions.

  • Affiliate Links: Affiliate partners may access account information for tracking purposes when you interact with their services.

We are not responsible for how third-party services handle your data. We recommend reviewing their privacy policies.

7. Cookies and Tracking Technologies

We use cookies for:

  • Analytics to improve performance.

  • Advertising and promotional activities.

  • Functional purposes, such as account sign-in integration with Google, Facebook, and Apple.

You can manage your cookie preferences through your browser settings.

8. Children’s Privacy

Our services are not specifically targeted at users under the age of 16. We recommend parental supervision for younger users. If we become aware of data collected from children under 16 without parental consent, we will take steps to delete it.

9. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be communicated via email.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

  • Email: support@dadandbaby.co.uk